Awareness. Action. Advocacy.

Localism connects and empowers locally owned merchants, organizations and schools. Learn about our mission, initiatives, platform and insights. Or contact us if you want to say hello!

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Working Groups

For each Localism Initiative we have a small Working Group. A Working Group follows four stages: to Inform, to Inspire, to Imagine and to Innovate. The eventual product of a Working Group is a sustainable, repeatable and measurable and Program that benefits the local community.

The Pilot Team iterates to find Local Market Fit following lean innovation principles. Adjustments are made based on feedback or tests. Criteria for measuring success is created, which will determine if the project aligns with Localism’s mission and model. If it meets the criteria it can move on to become an official Program, and move into full production. At this time the Pilot team organizes  a Production Team, which is usually a new group that is focused on repeatable, scalable operations. The Production Team is focused on scaling the project to the scale of one city first, and then refining before taking it to other metro areas.

In order for a Project to receive a green light it must meet the following general criteria along with project-specific criteria:

  1. Aligned with the Localism mission and model.
  2. Achievable on a local scale.
  3. Repeatable / Scalable to other metro areas.
  4. Sustainable at a large scale.
  5. Measurable, to show impact.

The Local Merchants Project has completed a Pilot Program in the Twin Cities, and the Production Team is preparing for an official launch. The Project is called CLIQUE which stands for Cooperative of Local Independent Quality Urban Establishments.

CLIQUE is now launching in two neighbor-city metro areas: Los Alamitos and Long Beach California, and Minneapolis / St. Paul Minnesota. The model has three initial phases:

  1. A “Mobile Gift Card” for local merchants.
  2. Using the Mobile Gift Card as a fundraiser for local non-profits and schools.
  3. Other incentives to encourage residents to choose local merchants over chains.

The Local Schools Project has moved past the Prototype stage and is in full production in the Los Alamitos Unified School District.  It consists of a mobile communication platform that integrates text messaging, an iPhone app, an Android app, and social media.  The app connects the campus, classroom and community in the following ways:

The Local Growers initiative is in the early stages of forming a working group. The initial focus is to Inform people about the economic and health benefits related to independent farms, edible gardens, grocers co-ops, farmers markets, local producers of unique foods and beverages, and the restaurants who serve these goods. The working group will use this information to Inspire a conversation that may ultimately lead to a sustainable project.

If you are interested in participating in a working group please contact us.  We are also hiring for our programs that are in production.


Local Merchants

We are actively building a network of locally owned merchants in select towns, and offer a program that encourages residents to buy local. We've invested in the development of tools and technology that can give independent businesses an edge over major chains.

Local Schools

We provide a social platform for school districts that unites students, parents and faculty around the events and conversations that make school life memorable. We also build fundraising tools that connect the school community to the greater community.

Local Food

We highlight the economic, health and community benefits of the local food movement. This includes independent farms, edible gardens, farmers markets, grocers co-ops, producers of unique foods and beverages, and the restaurants that serve them.

Localism Campaign

The Localism campaign informs and inspires people to choose local merchants over chains, support local charities and schools, and equip advocates. Advocates like you help spread awareness of the benefits of Localism by bringing the campaign to your town.

Learn how we are putting these initiatives into action with our platform.


Localism provides a platform for the local marketplace, with apps and services for each Localism initiative. Each project starts with the question “what if?” and ends with “let’s do this!”


“Wouldn’t it be great if there was a mobile gift card that could be used at independent merchants?”

Local Merchants

Gift cards have been the most requested gift in the U.S. for seven years in a row. Why should should major chains be the only beneficiaries of this trend? Introducing The Local Gift Card, a gift you activate and send from your smartphone. It can be used at select local shops, eateries, venues and services, with more merchants being added daily. The Local Gift Card is currently available by invitation only. It is part of the CLIQUE® network, the Cooperative for Local Independent Quality Urban Establishments.


“How can students, teachers and parents build a stronger community in high schools? How can they feel more connected?”

Local Schools

Student engagement declines with each year of school. To increase engagement the Tools for Schools project connects students, teachers and parents. It works by integrating the technologies that teenagers readily embrace: social media, text messaging and smartphone apps. Students can share tweets and Instagram photos on a campus social feed, while parents, faculty and the community stay up to date on school activities, academics, athletics and the arts. It also provides realtime access to grades and event schedules. The system employs patent-pending privacy technology to safeguard students.


“What’s the ‘local food movement’ about? Where can I find reliable information?”

Local Food

In its initial stages, the Farm Fresh campaign serves to spread awareness of the economic and health benefits related to locally grown, organic food. We are also working with other groups to help increase exposure for regional food systems, grocers co-ops, farmers markets, healthy alternative products, and eateries that serve organic, locally sourced food. Watch the Farm Fresh campaign video below, and pass it along!

If you are interested in participating, please contact us.  We are also hiring to support projects that are in production.