Awareness. Action. Advocacy.

Localism connects and empowers locally owned merchants, organizations and schools. Learn about our mission, initiatives, platform and insights. Or contact us if you want to say hello!

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MADE in Long Beach

MADE in Long Beach: Fostering independent entrepreneurship to accelerate the local market


Local Merchants

We are actively building a network of locally owned merchants in select towns, and offer a program that encourages residents to buy local. We've invested in the development of tools and technology that can give independent businesses an edge over major chains.

Local Schools

We provide a social platform for school districts that unites students, parents and faculty around the events and conversations that make school life memorable. We also build fundraising tools that connect the school community to the greater community.

Local Food

We highlight the economic, health and community benefits of the local food movement. This includes independent farms, edible gardens, farmers markets, grocers co-ops, producers of unique foods and beverages, and the restaurants that serve them.

Localism Campaign

The Localism campaign informs and inspires people to choose local merchants over chains, support local charities and schools, and equip advocates. Advocates like you help spread awareness of the benefits of Localism by bringing the campaign to your town.

Learn how we are putting these initiatives into action with our platform.


Localism provides a platform for the local marketplace, with apps and services for each Localism initiative. Each project starts with the question “what if?” and ends with “let’s do this!”


“Wouldn’t it be great if there was a mobile gift card that could be used at independent merchants?”

Local Merchants

Gift cards have been the most requested gift in the U.S. for seven years in a row. Why should should major chains be the only beneficiaries of this trend? Introducing The Local Gift Card, a gift you activate and send from your smartphone. It can be used at select local shops, eateries, venues and services, with more merchants being added daily. The Local Gift Card is currently available by invitation only. It is part of the CLIQUE® network, the Cooperative for Local Independent Quality Urban Establishments.


“How can students, teachers and parents build a stronger community in high schools? How can they feel more connected?”

Local Schools

Student engagement declines with each year of school. To increase engagement the Tools for Schools project connects students, teachers and parents. It works by integrating the technologies that teenagers readily embrace: social media, text messaging and smartphone apps. Students can share tweets and Instagram photos on a campus social feed, while parents, faculty and the community stay up to date on school activities, academics, athletics and the arts. It also provides realtime access to grades and event schedules. The system employs patent-pending privacy technology to safeguard students.


“What’s the ‘local food movement’ about? Where can I find reliable information?”

Local Food

In its initial stages, the Farm Fresh campaign serves to spread awareness of the economic and health benefits related to locally grown, organic food. We are also working with other groups to help increase exposure for regional food systems, grocers co-ops, farmers markets, healthy alternative products, and eateries that serve organic, locally sourced food. Watch the Farm Fresh campaign video below, and pass it along!

If you are interested in participating, please contact us.  We are also hiring to support projects that are in production.